A content audit is the first step to developing a cohesive and strategic content marketing plan.
At the content strategy stage, we combine the information discovered in the competitive audit with digital marketing best practices.
We develop a tactical working document, or calendar, that addresses specific content marketing efforts.
The role of a community manager provides an ongoing, consistent and experienced voice – representing the client in their online community.
Brand voice, tone and tagline development (or identity) go hand-in-hand with content marketing efforts.
A brand’s voice and tone – if clearly established – serves as a guideline for all company communications (marketing and beyond).
Developing personas for a brand’s key audiences helps to streamline marketing content and creates a consistent brand voice for each target audience group.
Tell your brand’s story online through concise and consistent messaging.