Viewing entries tagged
Content Strategy

3 TIPS FOR EFFECTIVE CONTENT MARKETING

3 TIPS FOR EFFECTIVE CONTENT MARKETING

Everything is about content creation these days. We should know — after all, it is what our business is based on. Our lives are flooded with content: newsletters, blogs, banner ads, Facebook, Pinterest, Google search, you name it.

WHY YOUR SOCIAL MEDIA STRATEGY CAN’T TAKE A BACK SEAT

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WHY YOUR SOCIAL MEDIA STRATEGY CAN’T TAKE A BACK SEAT

It is often said, “Don’t wish for it, work for it.” And the same goes for your social media strategy. Simply creating a social media profile and posting occasionally – and sometimes even regularly – will not bring you the exposure and marketing success you are looking for from the social platform.

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WILL A SOCIAL MEDIA STRATEGY REALLY HELP MY BUSINESS?

WILL A SOCIAL MEDIA STRATEGY REALLY HELP MY BUSINESS?

Recently, while explaining content marketing and social media strategy building to a stranger at a party they asked me point blank, “Does a social media strategy really work, or is it all just pointless marketing fluff.” It made me laugh, and made me grateful for an opportunity to share the value of creating a social media strategy for business.