I often find myself comparing my content marketing projects to a writing a novel. After all, I like to think of myself as a writer first and a content strategist second. So, when I start a new project, whether it be a blog post, or a full-scale digital strategy, I find that I can easily jumpstart my creative engine by thinking of the piece as part of a story.
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It’s not news to most content marketers that writer’s block can be a pain in the you-know-what. Anyone who writes professionally can relate to the frustration associated with trying to come up with new, interesting, relevant and time-sensitive content for your key audience(s).