Viewing entries tagged
Story

WHAT’S THE STORY WITH YOUR CONTENT?

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WHAT’S THE STORY WITH YOUR CONTENT?

I often find myself comparing my content marketing projects to a writing a novel. After all, I like to think of myself as a writer first and a content strategist second. So, when I start a new project, whether it be a blog post, or a full-scale digital strategy, I find that I can easily jumpstart my creative engine by thinking of the piece as part of a story.

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